We outline the synthesis of rare earth hybrid organic β-diketonate Eu(TTA)3TPPO complex [Eu: Europium, TTA: Thenoyl Trifluoro Acetone, TPPO: Triphenylphosphine oxide] pigment to formulate luminous paints. Epoxy and urea formaldehyde resins were synthesized by catalytic homo polymerization and solution polymerization technique, respectively. The fluorescent pigment was synthesized at ambient temperature by solution technique, maintaining the stoichiometric ratio at pH 7. Nextly, fluorescent paint was developed on glass substrate with epoxy (E) and urea formaldehyde (UF) resins and toluene as solvent with thickness 0.1 mm, respectively. Photoluminescence (PL) spectra and photometric assessment of the complex were carried out to probe its photophysical parameters. The excitation spectra of the synthesized complex depicts a wide-ranging excitation peak at 466 nm with a wide shoulder at 538 nm, while emission spectra discloses an intense peak, recorded at 617 nm which portrays colour in the reddish-orange region of the visible spectrum. The paint compositions were checked for tack-free, hard dry, adhesion, water, salt, alkali and acid spray test to study their resistance against distinct surroundings. The painted panels also portrayed reddish orange emission at a unique wavelength of 617 nm. Amid all the paint compositions, the intensity of the painted panel with urea formaldehyde as a binder was found to be maximum, followed by the painted panel with epoxy as the binder. Photometric evaluation revealed reddish-orange emission from pure pigment as well as painted panels, which portrayed in the visible spectrum. This proposes a way to develop fluorescent paints that find applications in several areas such as flexible displays, glow-in-dark road paints, OLED devices, automotive rare lighting, fluorescent sensors, aircraft cabin and floor lighting, architectural and interior decorations and many more.