“…In order to gain emotional or mental proximity to their employees, leaders must gain trust, listen well, promote dialogue, and encourage the expansion of certain employees' roles beyond their job descriptions to include being brand ambassadors, thought leaders, and storytellers (Groysberg & Slind, 2012). Effective leadership is characterized by an alignment between the values of the leader and the values of the organization; when this alignment is present, the probability of successful leadership increases (Hoffman, Bynum, Piccolo, & Sutton, 2011). This observation fits with Adler, Heckscher and Prusak' s (2011) fmding that creating a shared purpose for a group, promoting organizational collaboration, and intentionally aligning processes in order to connect people are all factors that contribute to an organization ' s overall success.…”