Persona profiles of Latinx living in Boston: Applications for information organizations

Abstract

Based on data and initial findings of a larger phenomenological project focused on the experiences of Latinx living in the Boston area, we created two persona profiles. The persona profiles are based on preliminary results of the analysis of 13 interviews with members of the Latinx community in Boston, which identified two distinct groups among the participants. These groups were defined by socioeconomic class, as identified by two main indicators: educational attainment and English language skills. Those belonging to the lower socioeconomic class had low educational attainment and limited English language skills compared to those in the middle socioeconomic class group made up of Latinx who had high educational attainment and were fully bilingual. The persona profiles created by using the interview data have potential applications for those working in information organizations, and to help researchers and practitioners in information organizations design better services for urban Latinx communities. This approach aligns with the United Nations 2030 Agenda for Sustainable Development, which among many goals, intends to make cities and human settlements inclusive, safe, resilient and sustainable.