“…Mindfulness has a provably positive effect on creativity (Horan 2009, Ren et al, 2011, Colzato, Ozturk, & Hommel, 2012 which is a prerequisite of any innovative process (Amiable, 1997). Mindfulness has been found to be positively correlated with sustainable behavior (Jacob, Jovic, & Brinkerhoff, 2008, Amel, Manning, & Scott, 2009. Through raising awareness, and reducing the incidences of reacting habitually and acting on "auto-pilot", it can reduce exposedness to advertising, escalating consumption and material gain.…”