2001
DOI: 10.1080/10810730117219
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Personal Communication Networks and the Effects of an Entertainment-Education Radio Soap Opera in Tanzania

Abstract: The personal networks of listeners and nonlisteners to an entertainment-education radio soap opera in Tanzania are examined to determine the effects of interpersonal discussion of the soap opera's educational themes of family planning and HIV prevention. Listeners are more likely to discuss these two educational issues in their personal communication networks and are also more likely to have other listeners to the radio program in their personal communication networks. Respondents demonstrate a relatively high… Show more

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Cited by 31 publications
(8 citation statements)
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“…As a result, the video group had a higher proportion of intention to vaccinate their children with VarV. Previous researches on the use of entertainment health education had found mixed results on the effectiveness in completely behavior changing [ 26 , 27 ]. However, of the two independent education interventions, the video was designed to evoke an emotional interaction with participants, through its affective entertainment education storyline, and it caused an improvement in the VarV coverage by both 12 and 24 months of age.…”
Section: Discussionmentioning
confidence: 99%
“…As a result, the video group had a higher proportion of intention to vaccinate their children with VarV. Previous researches on the use of entertainment health education had found mixed results on the effectiveness in completely behavior changing [ 26 , 27 ]. However, of the two independent education interventions, the video was designed to evoke an emotional interaction with participants, through its affective entertainment education storyline, and it caused an improvement in the VarV coverage by both 12 and 24 months of age.…”
Section: Discussionmentioning
confidence: 99%
“…‘Adoption’ is defined as the uptake of the innovation, ideas or programme by the targeted audience [ 20 ]. The theory has been applied in a variety of ways across public health—in particular in HIV prevention [ 13 ] and family planning [ 25 , 26 ]—and there is empirical support for aspects of the theory in the broader public health literature [ 20 , 27 ]. It has not—to our knowledge—been applied to partner violence prevention interventions.…”
Section: Introductionmentioning
confidence: 99%
“…According to the theory mass and mid media channels are most effective in generating awareness, identification and knowledge about new ideas and behaviours [ 20 , 26 ]. Interpersonal communication about the new ideas is, in turn, influential in persuading individuals to adopt or reject new behaviours [ 25 , 28 ] and those more ‘homophilious’ or similar, such as peers, have the greatest sway [ 20 ].…”
Section: Introductionmentioning
confidence: 99%
“…RE-AIM framework allows us to examine how affordability, accessibility, and awareness at multiple levels influence adoption and sustained use of LPG [ 33 , 34 , 36 ] in study aim 1 and study aim 2. In addition, gender networks in communities also influence uptake and use of health interventions [ 38 ]. Aim 3 explores the relative influence of personal gender networks of males and females in selected households and their impact on LPG adoption.…”
Section: Methodsmentioning
confidence: 99%
“…Personal social networks of individuals in communities influence awareness levels, which in turn drive adoption, implementation, and maintenance of stoves [ 39 ]. Implementation of health interventions are impacted by the personal networks of men and women in the households [ 38 , 39 ]. Both men and women play a critical role in adopting, implementing, and maintaining cleaner cooking technologies like LPG [ 39 ].…”
Section: Methodsmentioning
confidence: 99%