The rise of personal consumption finance on Internet platforms mainly benefits from the development of e-commerce and the emergence of Internet finance. The Internet platform breaks the geographical and time limitations of traditional financial institutions, provides more convenient and flexible financial services, and promotes the rapid development of personal consumption finance. Based on the characteristics of the risk of personal consumption finance on the Internet platforms, this paper proposes that internet platform for personal consumption finance should establish a comprehensive risk management system, combined with technical methods and compliance measures, to improve risk prevention and response capabilities, and ensure the safety and sustainable development of the platform, users and the entire financial ecosystem.