2016
DOI: 10.1186/s13673-016-0073-2
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Personal destination pattern analysis with applications to mobile advertising

Abstract: Many researchers expect mobile advertising to be the killer application in mobile business. In this paper, we introduce a trajectory prediction algorithm called personal destination pattern analysis () to analyse the different destinations in various trajectories of an individual, and to predict a trajectory or a set of destinations that could be visited by that individual. The algorithm works on an individual level. Every destination-pattern analysis is related to the self-history and the personal profile of… Show more

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Cited by 3 publications
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