2016
DOI: 10.1177/1077699016669115
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Personal Experience Versus Media Coverage: Testing the Issue Obtrusiveness Condition of Agenda-Setting Theory in a Developing Country

Abstract: Issue obtrusiveness has long been considered a condition in agenda-setting effect of mass media. Public’s perceived salience of news issues has been found to be more strongly influenced by mass media for unobtrusive issues than obtrusive issues. This study measures the issue obtrusiveness contingency in a developing country by comparing public perception of 10 different issues with varying levels of obtrusiveness. The findings support the original issue obtrusiveness contingency, and add that the public in dev… Show more

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Cited by 8 publications
(6 citation statements)
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References 32 publications
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“…While individuals are less influenced by media for the obtrusive issues, some studies demonstrated the opposite (Gross and Aday, 2003). The public learn more from the media about unobtrusive issues instead of from personal experience (Shafi, 2016). But for the Chinese audience, their U.S. travel experience positively predicted the presumed influence of news about China on them (Wei et al, 2017).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…While individuals are less influenced by media for the obtrusive issues, some studies demonstrated the opposite (Gross and Aday, 2003). The public learn more from the media about unobtrusive issues instead of from personal experience (Shafi, 2016). But for the Chinese audience, their U.S. travel experience positively predicted the presumed influence of news about China on them (Wei et al, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Zucker (1978) categorized issues into two kinds according to their proximity to people: those issues in which people have personal experiences were termed as "obtrusive" issues, while the issues that people have little personal contact with were termed as "unobtrusive" issues. It was found that the agendasetting of media would increase as the issue obtrusiveness decreased (Weaver, 1981), and public's perceived salience of news issues was influenced more by media for unobtrusive issues than obtrusive issues (Shafi, 2016) as the audience mainly learn unobtrusive issues through media instead of personal experience.…”
Section: Direct Experience and Perceived Agenda-setting Effectmentioning
confidence: 99%
“…Traditionally, the influence of the news media is the strongest on issues with which people do not necessarily have direct experience (Lecheler et al, 2009;Yagade & Dozier, 1990;McCombs, 2005;Shafi, 2017). Whether it's the state of the national economy, withdrawing armed forces from Afghanistan, or Congressional negotiations over the infrastructure bill, most Americans do not have direct, personal experience with these issues, and rely on the portrayal in the news media to shape their beliefs and attitudes.…”
Section: Introductionmentioning
confidence: 99%
“…Discussing agenda setting in Bangladesh, Shafi (2016) noted the ethnocentricity (he calls it Western bias) in agenda-setting hypothesis. He posited that Asia is a very different environment with varying degrees of freedom of the press, access of mass media to people, overt and covert press censorship, and political economy.…”
mentioning
confidence: 99%