1986
DOI: 10.1177/004728758602500104
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Personal Values and Travel Decisions

Abstract: This article examines the relationship between personal values and travel or leisure deci sions. Travel/leisure "benefit segments" are developed through cluster analysis of the travel/ leisure criteria of members of a statewide consumer panel. Discriminant analysis models of respondent membership in the benefit segments are determined using personal values. In ad dition, value differences are determined between visitors and non-visitors to each of 10 major recreation/leisure attractions in the state of South C… Show more

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Cited by 140 publications
(70 citation statements)
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“…Socio-demographic variables (age, income, gender, education) are argued, in this framework, not to be the determinants of travel, but to contribute toward the shaping of subjective travel motivations (Mathieson & Wall 1982). Behavioural analysis identifies preferred travel patterns and personal evaluations of a tourist destination, referring to travel preferences, needs and motivations rather than actual travel behaviour (Mazanec 1984;Mclntosh & Goeldner 1986;Pitts & Woodside 1986). A destination's perceived attributes can be substantially enhanced through the marketing strategies of national tourist organisations.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Socio-demographic variables (age, income, gender, education) are argued, in this framework, not to be the determinants of travel, but to contribute toward the shaping of subjective travel motivations (Mathieson & Wall 1982). Behavioural analysis identifies preferred travel patterns and personal evaluations of a tourist destination, referring to travel preferences, needs and motivations rather than actual travel behaviour (Mazanec 1984;Mclntosh & Goeldner 1986;Pitts & Woodside 1986). A destination's perceived attributes can be substantially enhanced through the marketing strategies of national tourist organisations.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Among these variables are the following: preferences and the willingness-to-pay for Fairtrade certified products (Doran, 2009(Doran, , 2010Grankvist & Kajonius, 2015;Ma & Lee, 2012); ecocentric and anthropocentric environmental philosophies (Grankvist, 2015;Nordlund & Garvill, 2002;Schultz & Zelezny, 1999); political views (Cochrane, Billig, & Hogg, 1979;Schwartz, Caprara, & Vecchione, 2010); attitudes towards genetically modified food products (Dreezens, Martijn, Tenbült, Kok, & De Vries, 2005); intentions to visit major recreational attractions (Pitts & Woodside, 1986); attitudes toward e-shopping (Jayawardhena, 2004); political orientation on a left-right scale (Piurko, Schwartz, & Davidov, 2011); militaristic attitudes (Cohrs, Moschner, Maes, & Kielmann, 2005) and gender (Beutel & Marini, 1995;Dietz, Kalof, & Stern, 2002;Schwartz & Rubel, 2005).…”
Section: Personal Valuesmentioning
confidence: 99%
“…(Pitts & Woodside, 1983, p. 37). Further support for the impact of personal values on choice criteria has been shown through empirical investigations, including evidence of value systems' influence on the importance tourists attached to different activities (Madrigal & Kahle, 1994;Pitts & Woodside, 1986) and ratings of destination attributes (Muller, 1991).…”
Section: The Cognitive Hierarchymentioning
confidence: 99%
“…Past research suggests that choice criteria importance (e.g., I consider a whitening agent to be an extremely important attribute of toothpaste) is a more abstract, less object-bound construct as compared to attitude (e.g., I think purchasing toothpaste is good), but more tied to an object than personal values (e.g., self-esteem) (Homer & Kahle, 1988;Madrigal & Kahle, 1994;Muller, 1991;Pitts & Woodside, 1983, 1986. Therefore, it is proposed that a personal values -choice criteria importance -attitude -purchase intention hierarchical structure, manifesting a most-toleast abstract cognitive causal flow, will be a feasible tool for studying Japanese consumers' cognitive processes in a formal gift-giving context.…”
Section: The Cognitive Hierarchymentioning
confidence: 99%
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