“…Among these variables are the following: preferences and the willingness-to-pay for Fairtrade certified products (Doran, 2009(Doran, , 2010Grankvist & Kajonius, 2015;Ma & Lee, 2012); ecocentric and anthropocentric environmental philosophies (Grankvist, 2015;Nordlund & Garvill, 2002;Schultz & Zelezny, 1999); political views (Cochrane, Billig, & Hogg, 1979;Schwartz, Caprara, & Vecchione, 2010); attitudes towards genetically modified food products (Dreezens, Martijn, Tenbült, Kok, & De Vries, 2005); intentions to visit major recreational attractions (Pitts & Woodside, 1986); attitudes toward e-shopping (Jayawardhena, 2004); political orientation on a left-right scale (Piurko, Schwartz, & Davidov, 2011); militaristic attitudes (Cohrs, Moschner, Maes, & Kielmann, 2005) and gender (Beutel & Marini, 1995;Dietz, Kalof, & Stern, 2002;Schwartz & Rubel, 2005).…”