Personalisierung: Ein zu Unrecht der PR-Praxis überlassenes Thema

Eisenegger, Mark; Schranz, Mario

doi:10.1007/978-3-531-19121-8_13

Cited by 6 publications

(10 citation statements)

References 20 publications

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“…There is an ongoing change in journalists' selection and presentation mechanisms (Eisenegger and Schranz, 2013). The terms associated with this development include infotainment, tabloidization, and personalization (Bentele and Fähnrich, 2010).…”

Section: Causes and Conditions Of Personalizationmentioning

confidence: 99%

“…The structural change of the public and the changes in the selection and presentation mechanisms have, under the influence of medialization, led to an increase in the use of personalization (Eisenegger and Schranz, 2013). Political and economic players try to position their messages and ideas in the media to reach their audiences.…”

Section: Causes and Conditions Of Personalizationmentioning

confidence: 99%

“…The terms associated with this development include infotainment, tabloidization, and personalization (Bentele and Fähnrich, 2010). The trend towards this person-focused mediation of journalistic content has intensified since the 1990s and with the establishment of cable news (Eisenegger and Schranz, 2013; Imhof, 2010). In both television and print, the personalization phenomenon has become increasingly popular because of the emergence of new formats such as interviews, portraits, storytelling, and celebrity reports (Bentele and Fähnrich, 2010).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…In both television and print, the personalization phenomenon has become increasingly popular because of the emergence of new formats such as interviews, portraits, storytelling, and celebrity reports (Bentele and Fähnrich, 2010). Journalists use the focus on persons rather than specific issues as a stylistic device to reduce complexity (Eisenegger and Schranz, 2013; Szyszka, 2010).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Subject personalization (see alsoEisenegger, 2010;Eisenegger and Schranz, 2013).Note: The size of the circle symbolizes the personalization intensity: The larger the circle, the higher the degree of personalization.…”

mentioning

confidence: 99%

See 4 more Smart Citations

Presentation of CEOs in the media: A framing analysis

Denner

Heitzler

Koch

2018

European Journal of Communication

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Chief executive officers as representatives of their companies are increasingly the focus of attention from both the public and the media. The head manager represents the company and in some cases even personifies it. The growing exposure of chief executive officers has turned some of these individuals into celebrities and media stars. Some studies have shown that the image of the chief executive officer is closely linked to that of the company. However, the presentation of chief executive officers in media coverage has received little research interest. The present study aims to fill this research gap by conducting a content analysis of two German newspapers and one magazine published from July 2013 to June 2015 to assess chief executive officer press coverage. We focus on the personalization of chief executive officers in corporate coverage by deriving six frames which show that chief executive officers are presented very differently in the media, for example, as an individual or a representative of the company.

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Section: Causes and Conditions Of Personalizationmentioning

confidence: 99%

Section: Causes and Conditions Of Personalizationmentioning

confidence: 99%