Personality Estimation using Demographic Data in a Personality-based Recommender System

Paryudi, Iman; Ashari, Ahmad; Tjoa, A. Min

doi:10.1145/3366030.3366098

Cited by 1 publication

(1 citation statement)

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“…Afterward users will be given recommendations that match their personality traits. There are three advantages of using this personality trait [6]. The data pertaining to personality trait can be obtained in two ways, i.e.…”

Section: Introductionmentioning

confidence: 99%

The Performance of Personality-based Recommender System for Fashion with Demographic Data-based Personality Prediction

Paryudi¹,

Ashari²,

Mustofa³

2022

IJACSA

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Currently, the common method to predict personality implicitly (Implicit Personality Elicitation) is Personality Elicitation from Text (PET). PET predicts personality implicitly based on statuses written on social media. The weakness of this method when applied to a recommender system is the requirement to have minimal one social media account. A user without such qualification cannot use such system. To overcome this shortcoming, a new method to predict personality implicitly based on demographic data is proposed. This proposal is based on findings by previous researchers stating that there is a correlation between demographic data and personality trait. To predict personality based on demographic data, a personality model (rule) is needed. This model correlates demographic data and personality. To apply this model to a recommender system, another model is needed, that is preference model which connects personality and preference. These two models are then applied to a personality-based recommender system for fashion. From performance evaluation, the precision of and user satisfaction to the recommendation is 60.19% and 87.50%, respectively. When compared to precision and user satisfaction of PET-based recommender system (which are 82% and 79%, respectively), the precision of demographic data-based recommender system is lower whereas the satisfaction is higher.

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Section: Introductionmentioning

confidence: 99%