Personalization as a Strategic Political Tool on Social Media: The Curious Case of VP Kamala Harris on Twitter

Osei Fordjour, Nana Kwame

doi:10.1080/10646175.2023.2289980

Howard Journal of Communications

2023

DOI: 10.1080/10646175.2023.2289980

|View full text |Cite

Personalization as a Strategic Political Tool on Social Media: The Curious Case of VP Kamala Harris on Twitter

Nana Kwame Osei Fordjour

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2024

Publication Types

Select...

Article2

Relationship

Self Cite0

Independent2

Authors

Journals

Cited by 2 publications

References 37 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Social Media, Personalization, Visuals, and Strategic Political Communication: The Case of an African Vice President’s Image-Construction on Twitter

Osei Fordjour

2024

International Journal of Strategic Communication

View full text Add to dashboard Cite

Social Media, Personalization, Visuals, and Strategic Political Communication: The Case of an African Vice President’s Image-Construction on Twitter

Osei Fordjour

2024

International Journal of Strategic Communication

View full text Add to dashboard Cite

The Contemporary Presidency: The (vice) presidential pivot? Examining Kamala Harris's messaging before and after the 2022 midterms

Meeks

2024

Pres Stud Q

View full text Add to dashboard Cite

Aspirational vice presidents need to continuously support the president yet still make a name for themselves for future elections. To understand how US VP Kamala Harris attempted to communicatively enact this balance, this study content‐analyzed Harris's official VP and personal Twitter/X accounts leading up to and following the 2022 midterms to determine how she shifted her message emphases before and after the elections and across officeholder and personal accounts. Results indicate she played her “party role” pre‐midterms and “executive branch role” post‐midterms, championed Joe Biden and Democrats but not herself, and used her personal account for campaigning.

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Personalization as a Strategic Political Tool on Social Media: The Curious Case of VP Kamala Harris on Twitter

Cited by 2 publications

References 37 publications

Social Media, Personalization, Visuals, and Strategic Political Communication: The Case of an African Vice President’s Image-Construction on Twitter

Social Media, Personalization, Visuals, and Strategic Political Communication: The Case of an African Vice President’s Image-Construction on Twitter

The Contemporary Presidency: The (vice) presidential pivot? Examining Kamala Harris's messaging before and after the 2022 midterms

Contact Info

Product

Resources

About