2023
DOI: 10.37394/23207.2023.20.216
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Personalization of Banking Products (Services) using Digitalization Technologies

Vitalii Rysin,
Olha Prokopenko,
Oleksii Muravskyi
et al.

Abstract: The aim of the article was to build and test a potential assessment model using digitalization technologies for the personalization of banking products. The methods of graphic modeling, and expert survey were used in the research. The experience and specifics of using digital tools were analyzed, and the appropriateness of their application in bank practice was determined using the example of a Ukrainian bank. The potential of implementing specific technological solutions for the personalization of banking pro… Show more

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Cited by 4 publications
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