Personalized advertisement-duration control for streaming delivery

Oshiba, Takashi; Koike, Yuichi; Tabuchi, Masahiro; Kamba, Tomonari

doi:10.1145/641007.641012

Cited by 5 publications

(2 citation statements)

References 9 publications

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“…A personalized duration control system for Web advertisement delivery in a streaming media environment is presented in [10]. However, this method does not address the problems mentioned above in the digital TV environment.…”

Section: Related Workmentioning

confidence: 99%

A per-object-granularity tracking mechanism and systemfor interactive TV viewership estimation and program rating in real time

et al. 2004

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TV program ratings directly affect the decisions of advertisers and TV stations' program offerings. TV program providers use television ratings reports to offer appropriate programs as well as attract advertisers. In this paper we propose a framework for TV audience estimates and program ratings using a per-object-granularity tracking mechanism for interactive TV content tracking in real time. It can be applied to live TV broadcasting environments as well as recorded broadcasting environments. The major components of the proposed tracking architecture are an interactive TV content creation tool powered by hotlinked video technology, a tracking information delivery framework with live interactive content insertion capability, an interactive TV content receiver, and tracking servers. The proposed mechanism and system in this paper enables a broadcast station or a rating agency to automatically perform tracking functions in real time based on viewer actions as well as on the content of audiovisual programming.

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Section: Related Workmentioning

confidence: 99%

A per-object-granularity tracking mechanism and systemfor interactive TV viewership estimation and program rating in real time

et al. 2004

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“…In the web domain, personalization techniques have been proposed for effective advertising. These can be roughly classified into four categories [8] according to the mathematical techniques adopted: data mining, decision trees, linear programming, and nearest- neighbour collaborative filtering algorithms. Viewers typically have limited control over the advertisements displayed.…”

Section: Introductionmentioning

confidence: 99%

Negotiating multimedia advertising with attention owners

Zhang¹,

Jamali

2010

Proceedings of the 18th ACM International Conference on Multimedia

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Advertising is increasingly an integral part of multimedia delivery over the Internet. Traditionally, brokers -intermediaries between content providers, advertisers, and viewers -have determined the fine balance between the content desired by viewers and the advertising embedded in the content. Parameters of this balance are informed by fields of psychology and marketing, which help target viewer segments identified by their viewing habits. Oddly, mechanisms available to individual viewers to inform this balance are coarse grained: one can change the channel! We take an owned attention view of the problem with an explicit treatment of both attention and its ownership. This approach specializes the CyberOrgs model for encapsulating computations with owned resources available for their execution. Particularly, we treat a multimedia consumer's attention space as a precious resource owned by the viewer. Viewers pay for the content they wish to view in dollars, as well as in terms of their attention. Advertisers pay for viewers' attention by subsidizing the cost of their content. This paper presents the rationale, design, implementation, and evaluation of our solution, FlexAdSense. Our approach affords finer grained control capability to viewers than what is offered by existing approaches. Pluggable customizable policies specify negotiation positions of different parties, scalably automating typical negotiations. Experimental work demonstrates that the approach scales well, and informs decisions about allocating resources to servers.

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On the impact of sequence and time in rich media advertising

Baccot

Choudary

Grigoras

et al. 2009

Proceedings of the 17th ACM International Conference on Multimedia

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Nowadays, commercial websites use an increasing amount of rich media ads, since these ads grab users' attention more easily. Ad overloading has a counterproductive effect and we advocate a more parsimonious and finely-tuned use of ads. In this paper we stress the importance of using ads in the right sequence and at the right time. We also present how to use our web adaptation system for a classic web marketing multivariable test. The experimental results show the usefulness of optimizing banners' sequences and timing.

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Personalized advertisement-duration control for streaming delivery

Cited by 5 publications

References 9 publications

A per-object-granularity tracking mechanism and systemfor interactive TV viewership estimation and program rating in real time

A per-object-granularity tracking mechanism and systemfor interactive TV viewership estimation and program rating in real time

Negotiating multimedia advertising with attention owners

On the impact of sequence and time in rich media advertising

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