Personalized Persuasive Technology – Development and Validation of Scales for Measuring Persuadability

Busch, Marc; Schrammel, Johann; Tscheligi, Manfred

doi:10.1007/978-3-642-37157-8_6

Cited by 41 publications

(27 citation statements)

References 13 publications

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“…Scores on importance of social comparison [17] are in the medium range (Mean 3.19, STD 0.84, again scale from 1 to 5). On average the user group also had a rather high ICT-competence [25]: Mean 1.99, STD 0.50, scale poled inverse to prior ones with 1 indicating high and 5 low competence.…”

Section: Research Questions and Methodsmentioning

confidence: 99%

“…In order to further explore which factors actually underlie the users willingness to participate in challenges we analyzed the data using a multiple linear regression approach with the number of challenges participated as independent variable. As dependent variables we used basic demographics (sex, age), ICT-competence, Environmental concern (measured using the scale provided in [18]) and a score of importance of the dimension of social comparison (based on [17]). This resulted in an overall marginally significant model (F 5,31 =2.326, p=0.066, adjusted r 2 =0.156).…”

Section: Challengesmentioning

confidence: 99%

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Using Individual and Collaborative Challenges in Behavior Change Support Systems: Findings from a Two-Month Field Trial of a Trip Planner Application

Schrammel

Prost

Mattheiss

et al. 2015

Lecture Notes in Computer Science

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Abstract. Besides other popular strategies, such as feedback and (social) comparisons, challenges have been proposed and used to influence people's behavior towards a targeted goal. However, only very limited data on the effectiveness of such approaches and how to best design them is available yet. In this work we report the findings of a two months field study analyzing the effectiveness and perception of challenges in the context of influencing personal mobility. Individual and collaborative approaches towards challenges were studied, and specific focus was laid on what aspect makes users willing to participate in these challenges. Our findings suggest that both individual and collaborative challenges have the potential to sustain the interest of users in using behavior change support systems, that collaborative and individual challenges seem to not attract different types of users, that individual challenges in general are preferred, and that challenges are only a useful means for a subset of users. Also, ICT-competence seems to be an important aspect of being willing to participate in electronically organized challenges.

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Section: Research Questions and Methodsmentioning

confidence: 99%

Section: Challengesmentioning

confidence: 99%

Using Individual and Collaborative Challenges in Behavior Change Support Systems: Findings from a Two-Month Field Trial of a Trip Planner Application

Schrammel

Prost

Mattheiss

et al. 2015

Lecture Notes in Computer Science

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“…Recently, research in persuasive technology has turned towards personalisation [12,16]. The concept of persuadability [12] describes an individual's susceptibility to a specific persuasive strategy and methods to measure persuadability have been developed [4,5]. Thus, looking again at transport research, a BCSS should focus on an individual's persuadability for greater efficiency and impact.…”

Section: Persuasive Technologymentioning

confidence: 98%

Contextualise! personalise! persuade!

Prost

Schrammel

Röderer

et al. 2013

Proceedings of the 15th International Conference on Human-Computer Interaction With Mobile Devices and Services

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This paper presents a context-aware, personalised, persuasive (CPP) system design framework applicable to the sustainable transport field and other behaviour change support system domains. It operates on a situational, a user, and a target behaviour layer. Emphasis is placed on interlinking each layer's behaviour change factors for greater effectiveness. A prototype CPP system for more sustainable travel behaviour is introduced to demonstrate how the framework can be applied in practice.

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“…Wiafe and Nakata [5] reviewed the papers which were presented in the International Conferences on Persuasive Technology from 2006 to 2010 and identified feedback, simulation, suggestion, self-monitoring, reward, and social roles as the most frequently used persuasive strategies in the persuasive designs related to environmental issues. In the context of the Peacox project (Busch et al [28]), personalized mobile or web tools are designed to persuade people to travel in an eco-friendly way. Corbett [29] analyzed the persuasive design principles used in the Carbon Management Systems (CMS), which is designed and used in organizations to persuade employees toward environmental behaviors.…”

Section: Cases Of Design For Energy-saving Behaviormentioning

confidence: 99%

“…In addition to the 28 persuasive strategies proposed by Oinas-Kukkonen and Harjumaa [6], two more persuasive strategies are identified, including a strategy called "creating of awareness" mentioned in Busch et al [28] and a strategy called "goal-setting" mentioned in Gabrielli et al [9] and Malhotra et al [31].…”

Section: Screening Relevant Persuasive Strategies and Questionnaire Dmentioning

confidence: 99%

Selecting Persuasive Strategies and Game Design Elements for Encouraging Energy Saving Behavior

Shih

Jheng

2017

Sustainability

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Design for sustainable behavior has become more important for product or service design considering environmental sustainability in the use stage. The goal of this work is to specifically help design for encouraging energy-saving behavior in selecting effective persuasive design strategies and game design elements by considering users' differences. The work begins with screening commonly employed persuasive strategies based on literature and the analysis of existing cases in design for energy-saving behavior. Secondly, a questionnaire survey is conducted to investigate the possible demographic differences on the persuasiveness of the selected persuasive strategies. Thirdly, the selected persuasive strategies are mapped to twenty-nine useful game design elements via an affinity diagram method. The results could help designers choose effective persuasive strategies and game design elements for different user groups. At the end, an illustrative example is presented to show the application potential in design for energy-saving behavior.

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Personalized Persuasive Technology – Development and Validation of Scales for Measuring Persuadability

Cited by 41 publications

References 13 publications

Using Individual and Collaborative Challenges in Behavior Change Support Systems: Findings from a Two-Month Field Trial of a Trip Planner Application

Using Individual and Collaborative Challenges in Behavior Change Support Systems: Findings from a Two-Month Field Trial of a Trip Planner Application

Contextualise! personalise! persuade!

Selecting Persuasive Strategies and Game Design Elements for Encouraging Energy Saving Behavior

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