Personalized presentation builder for persuasive communication

Abstract

Presentations are effective ways of communicating information, especially in the field of education, but they might not be equally or fully beneficial and persuasive to all users. Each member of the audience might be interested in a particular topic, come from a different background and profession, and have his or her own personality traits. In this conceptual paper, we first describe our persuasive personalization model; the Individualization Pyramid based on Yale Attitude Change Approach. The model consists of the following main sections: selecting contents by applying segmentation, adjusting comprehensibility of the text, tailoring the language of the text to fit with user's personality and recommending content that is associated with user's personal history within the related subjects. We then propose an enhanced version of our previously published presentation builder, which uses users' digital traces such as those on social media to personalize presentation content. Finally, we highlight the available tools and algorithms to assist us with developing the system.

Trust-Based Individualization for Persuasive Presentation Builder

“…The content main topic needs to be identified before an expert or a supporting opinion can be assigned to the personalized content. As discussed in our previous paper [4], a content assembler collects the contents by user profiling and applying author driven content rules. The content rules act like the logic to guide the recommender system with collecting, analyzing, and personalizing the content.…”

“…Acceptance: The audience must accept the argument in the presentation. 4. Retention: The audience must remember the argument later.…”

“…In Personalized Presentation Builder for Persuasive Communication, we proposed a personalization model called, Pyramid of Individualization [4]. The intention of our model is to build a system in which with the help of aggregating user's social network information, the presenter is able to personalize the content of a given presentation.…”

“…Personality trait modifier that revises the content by predicting user's personality. 4. Individual modifier that adds items related to each individual such as quotes, images, events, information shared by close relatives or trustable public figures/organization, etc.…”

Persuasive Content Generator The Design, Development and Validation of Persuasive Contect Generator Based on Social Media Profiles

“…The corresponding software framework consists of a pipeline that processes the author and end user information as input and generates the persuasive content. This is done by using information from the end users' social network accounts and, through a series of author (persuader)-provided rules [17].…”