Personalizing News Websites Attracts Young Readers

Abstract

Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.

Predicting perceptions of incivility across 20 news comment sections

“…More generally, these results should encourage researchers to focus on connectedness and perceptions of incivility. Although research has long emphasized the importance of connection in digital spaces (Norris, 2002), sometimes even in news comment sections (Chen et al, 2011; Konnokovs, 2013; Mitchelstein, 2011), little research has examined the links commenters and comment readers build in comment sections and how these links affect discursive norms. This study makes clear that a sense of connectedness has a more robust relationship with perceptions of incivility than the structural features and norms they produce.…”

Consumer Attitudes toward News Delivering: An Experimental Evaluation of the Use and Efficacy of Personalized Recommendations

“…According to the authors, these results are probably due to the relatively small differences between the personalized and no personalized editions and the possibility of users not having considered these differences or even failed to notice them. Reference [39] provides valuable insight to examine whether personalization would influence behavior toward a news website. In this study, one group of participants was told the news website had been personalized to its interests.…”