Mobile app stores produce a tremendous amount of data in the form of user reviews, which is a huge source of user requirements and sentiments; such reviews allow app developers to proactively address issues in their apps. However, only a small number of reviews capture common issues and sentiments which creates a need for automatically identifying prominent reviews. Unfortunately, most existing work in text ranking and popularity prediction focuses on social contexts where other signals are available, which renders such works ineffective in the context of app reviews. In this work, we propose a new framework, PPrior, that enables proactive prioritization of app issues through identifying prominent reviews (ones predicted to receive a large number of votes in a given time window). Predicting highlyvoted reviews is challenging given that, unlike social posts, social network features of users are not available. Moreover, there is an issue of class imbalance, since a large number of user reviews receive little to no votes. PPrior employs a pre-trained T5 model and works in three phases. Phase one adapts the pretrained T5 model to the user reviews data in a self-supervised fashion. In phase two, we leverage contrastive training to learn a generic and task-independent representation of user reviews. Phase three uses radius neighbors classifier to make the final predictions. This phase also uses FAISS index for scalability and efficient search. To conduct extensive experiments, we acquired a large dataset of over 2.1 million user reviews from Google Play. Our experimental results demonstrate the effectiveness of the proposed framework when compared against several state-of-theart approaches. Moreover, the accuracy of PPrior in predicting prominent reviews is comparable to that of experienced app developers.