Contemporarily, the word "woke" has moved into the popular lexicon, largely to mean aware of and ideally doing something about systemic racism. After the George Floyd murder, and many other state-sanctioned murders of Black Americans, protests erupted globally, and public administrators responded either with actionable policy changes or sometimes symbolic, "woke" statements that did little to alter the system. In this conceptual paper, we explore the reasons for this via Baudrillard's phases of the image, showing how the word "woke" has moved from roots in the Black community to being weaponized today via its disconnection from this reality, thus trending toward its own hyperreality. In this final phase, the word "woke" has no connection to its former reality, leading to the passage of legislation that upholds White power structures.
Evidence for Practice• The word "woke" and its associated symbols have helped create policies that either help or harm marginalized communities depending upon the associated rhetoric. • Some political leaders have weaponized the word "woke" to pass policies that harm marginalized communities and people while upholding White-centered power structures. • Analyzing the word's changes through a postmodern lens helps theoretically explain these shifts. I n 2017, the Oxford English Dictionary added an entry for the word "woke," defining it as "Originally: well-informed, up-to-date. Now chiefly: alert to racial or social discrimination and injustice; frequently in stay woke" (Steinmetz 2017, para. 3). As detailed by Time magazine, the word "woke" in the 1920s meant staying awake but in the 1960s came to mean being awakened to social issues (Steinmetz 2017). Contemporarily, the word "woke" is becoming unmoored from any ties to this reality that it is used as a signifier to mean anti-American, anti-social justice, anti-critical race theory. Some elected officials are on Twitter decrying "wokes" and criticizing people and policies they think do not align with their personal viewpoints. Yet "it is less a coordinated messaging push and more of an instinctive sense that the label would work as shorthand to denigrate a progressive worldview-and it's a word they're hearing from their voters, too, as it buzzes around conservative media" (Smith and Kapur 2021, para. 5).As more elected officials use the word "woke" as a rhetorical instrument signaling their disapproval of socially just policies and practices, it becomes important to understand the implications for public administration. In this conceptual article, we use Baudrillard's (1994) phases of the image to argue that the word "woke" in its current form-as a symbolic call against policies focusing on social justice and equity, and a push for policies that uphold hegemonic White power structures-is so far unhinged from its roots in the Black community that it is creating its own hyperreality. This is problematic because lawmakers are weaponizing the word to pass legislation that furthers others and alienates people from full participation in the...