Perspectives: Advertising and climate change – Part of the problem or part of the solution?

Hartmann, Patrick; Marcos, Aitor; Castro, Juana; Apaolaza, Vanessa

doi:10.1080/02650487.2022.2140963

Cited by 19 publications

(6 citation statements)

References 120 publications

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“…Consumers evaluate the benefits they expect from making environmentally conscious decisions, including financial savings, a reduced ecological footprint, psychological well-being, etc. [ 41 ]. Industries and governments can develop a more environmentally friendly and conscious society by recognizing and considering these perceived advantages.…”

Section: Development Of Hypotheses and Theoretical Frameworkmentioning

confidence: 99%

Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator

Wu,

Ahmad,

Jaweria

et al. 2024

Heliyon

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Section: Development Of Hypotheses and Theoretical Frameworkmentioning

confidence: 99%

Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator

Wu,

Ahmad,

Jaweria

et al. 2024

Heliyon

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“…This line of research could lead to the development of shopping and entertainment applications where emotional conditioning is used as a key asset in moving consumers towards more pro-environmental behavior. Nature images provide a strong cue in green advertising (Hartmann et al, 2013(Hartmann et al, , 2023, making it an attractive asset for advertisers. For example, online social media could be used to pair products and images the same way it is implemented in an evaluative conditioning paradigm (Moran et al, 2023).…”

Section: Practical Implicationsmentioning

confidence: 99%

Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Leeuwis,

van Bommel,

Tsakiris

et al. 2024

Front. Psychol.

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IntroductionThe necessity to promote pro-environmental behavior change in individuals and society is increasingly evident. This study aimed to investigate the effect of evaluative conditioning on consumers’ perception of product packaging.MethodsWe first produced two stimulus sets: one including images of supermarket products with different packaging and the other containing affective images of healthy nature (positive) and climate change impact (negative). These images were then paired in an evaluative conditioning experiment where respondents were informed about the impact of product packaging.ResultsWe found an effect of conditioning depending on the initial sustainability perception that participants had toward product packaging. Pairing products for which participants were uncertain about their sustainability with negative or positive affective images had a significant effect on the sustainable associations of the consumers in a negative or positive direction, respectively. However, the impact of conditioning on products that clearly had (un)sustainable packaging was not that strong.DiscussionThese results provide new tools and evidence to further investigate the power of evaluative conditioning in pro-environmental attitude and behavior change.

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“…• Environmental impact of the advertising sector: Online advertising and the production of advertising and media campaigns have a significant impact on the environment, e.g., through resource and energy consumption or CO2 emissions (Pärssinen et al 2018;Hartmann et al 2022). • Misleading information for sufficiency-oriented consumption choices: Advertising can spread misinformation and greenwashing.…”

Section: Dominance Of Pro-consumption Advertising As a Barrier To Suf...mentioning

confidence: 99%

“…It is widely used in online retail (Gossen et al 2022a) and leads consumers to choose less sustainable products than intended. When greenwashing is exposed, it also reduces the trustworthiness of sustainable products (Hartmann et al 2022). Further, online services based on advertising revenue disseminate misinformation on environmental topics such as climate change more intensively and quickly than scientifically-based information (Kingaby 2021;Vosoughi et al 2018); this may counteract environmental concerns that motivate sufficiency-oriented behavior.…”

Section: Dominance Of Pro-consumption Advertising As a Barrier To Suf...mentioning

confidence: 99%

Sufficiency in Business

2024

Neue Ökonomie

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Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.

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Perspectives: Advertising and climate change – Part of the problem or part of the solution?

Cited by 19 publications

References 120 publications

Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator

Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator

Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Sufficiency in Business

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