Perspectives and Strategies of Religious Tourism for a Sustainable Development of the Economy

Abstract

"ABSTRACT. The purpose of this paper is to analyze the importance of religious tourism in sustainable development and to find effective strategies through marketing optics and methodology. The issue of religious tourism is a topical one and not without controversy. Romanian tourism is currently facing many problems, such as: reduced turnover, very frequent changes in the legal framework, very rigid labor market, a deficient infrastructure in quantity and quality, repeated changes in the behavior of economic agents and population, an unfavorable economic environment. To achieve this goal, qualitative research was conducted among tourism producers, intermediaries and tourists in the Neamţ region - one of the most important tourist areas in Romania and also an important region with religious and rural tourism destinations. The results showed that there is a special concern regarding religious tourism and could contribute to the local development of the area. Keywords: religion; religious tourism; development; sustainability; local resources JEL classification: M3, Z12 "

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

“…Greenwashing diminishes customer trust while also undermining real environmental efforts. Furthermore, businesses must navigate the difficult task of dealing with sustainability issues transparently while not jeopardising their brand name (Gurita, 2021;Herrero et al, 2023).…”

Religious Tourism and Sustainable Development of the Economy in the Context of Globalization in the Northeast Area of Romania

“…In Romania, the role of religion in shaping people's lives and activities has been significant throughout history. The spiritual significance of religious sites, such as monasteries, churches, and hermitages, along with the presence of dedicated individuals, has captured the attention and admiration of people, resulting in a special reverence towards these places [34].…”

“…To fully understand religious tourism, research should focus on analyzing the demand for tourism services, estimating the demand, and examining the supply of tourism services [39]. The potential for religious tourism in the region can be evaluated using methodologies that consider elements of human heritage in religious buildings, elements of specific religious heritage, elements of religious and cultural heritage found within monasteries, and the accommodation structure available within the monasteries [34,40].…”