“…Even though it may seem to be in their best interests, academics may actively resist the emergence of growing expectations of research impact, as they may already struggle with their existing overladen and complex workloads and accountabilities, making the appearance of additional requirements appended to the workload without support or consideration of the labour involved potentially overwhelming (Bliemel & Zipparo, 2020). Universities may still focus on supporting the production of scholarly outputs, poorly facilitating the production of translational outputs (Merga & Mason, 2020b). Furthermore, these efforts may not be recognized, as ‘even universities which explicitly include “public scholarship” in their tenure and promotion guidelines still emphasize traditional forms of scholarship over public impact’, despite the fact that ‘Twitter accounts, YouTube videos, or free, publicly available white papers may reach far more people, and have much more impact, than any type of scholarly output, no matter how rigorous’ (Marwick, 2020, p. 609).…”