Slippery slope arguments (SSAs) of the form if A, then C describe an initial proposal (A) and a predicted, undesirable consequence of this proposal (C) (e.g., BIf cannabis is ever legalized, then eventually cocaine will be legalized, too^). Despite SSAs being a common rhetorical device, there has been surprisingly little empirical research into their subjective evaluation and perception. Here, we present evidence that SSAs are interpreted as a form of consequentialist argument, inviting inferences about the speaker's (or writer's) attitudes. Study 1 confirmed the common intuition that a SSA is perceived to be an argument against the initial proposal (A), whereas Study 2 showed that the subjective strength of this inference relates to the subjective undesirability of the predicted consequences (C). Because arguments are rarely made out of context, in Studies 3 and 4 we examined how one important contextual factor, the speaker's known beliefs, influences the perceived coherence, strength, and persuasiveness of a SSA. Using an unobtrusive dependent variable (eye movements during reading), in Study 3 we showed that readers are sensitive to the internal coherence between a speaker's beliefs and the implied meaning of the argument. Finally, Study 4 revealed that this degree of internal coherence influences the perceived strength and persuasiveness of the argument. Together, these data indicate that SSAs are treated as a form of negative consequentialist argument. People infer that the speaker of a SSA opposes the initial proposal; therefore, SSAs are only perceived to be persuasive and conversationally relevant when the speaker's attitudes match this inference.Keywords Slippery slope . Argumentation . Inference . Informal reasoning . Experimental pragmatics People frequently argue against relatively moderate proposals on the basis that their implementation will start a chain of events that ultimately leads to an undesirable outcome. For example, an anti-drug-use campaigner might argue that legalizing cannabis will put lawmakers on a slippery slope toward the legalization of much harder drugs, like cocaine. These socalled slippery slope arguments (SSAs) are common in everyday discourse and are frequently used in political, legal, and ethical debates (see Walton, 1992, for various examples). Despite being subjectively persuasive to some, this type of argument is often viewed as a logically fallacy (see, e.g., Tindale, 2007, for a discussion), although there is some evidence that SSAs may have a rational basis in Bayesian decision theory (Corner, Hahn, & Oaksford, 2011;Hahn & Oaksford, 2007).The prototypical SSA takes the conditional form if antecedent (A), then consequent (C), and may make explicit reference to a Bslippery slope^(see Example 1), but often this metaphor is implicit (see Example 2). These examples are of a form that Walton (2015) refers to as Bcompressed SSAs^that jump from an initial proposal to the distal consequences, leaving the intermittent steps unstated. The content and subjective strength...