Persuading consumers: The use of conditional constructions in British hotel websites

Márquez, Miguel Fuster; Signes, Carmen Gregori

doi:10.1177/1750481318805169

Cited by 3 publications

(2 citation statements)

References 41 publications

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“…The ultimate goal of reaching the maximum number of potential visitors turned into Vol. 8(2)(2020): actual consumers/tourists engenders persuasion as an inherent feature of the discourse, notably in the field of tourism description and promotion (Calvi, 2016;Fuster-Márquez & Gregori-Signes, 2018;Manca, 2016;Suau-Jiménez, 2011, 2012a, 2012bSulaiman & Wilson, 2019). Various linguistic means which can increase the persuasive power of tourism texts (e.g.…”

Section: Tourism Discourse and The English Modalsmentioning

confidence: 99%

“…Various linguistic means which can increase the persuasive power of tourism texts (e.g. content words: adjectives [Edo-Marzá, 2012], verbs, nouns [Manca, 2016]) are used to induce certain behaviours in "the implied consumer" (Fuster-Márquez & Gregori-Signes, 2018). Previous studies (Đurović and Silaški's [2015] analysis of directives in tourism advertising genre, Manca's [2016] extensive research on persuasion in institutional websites, Potočnik Topler's [2018] study of travelogues) give clear indications of a persuasive aim being pursued through the English modals.…”

Section: Tourism Discourse and The English Modalsmentioning

confidence: 99%

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The Modal Expression of Necessity in English for Tourism

Radovanović¹

2020

ESP Today

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Section: Tourism Discourse and The English Modalsmentioning

confidence: 99%

Section: Tourism Discourse and The English Modalsmentioning

confidence: 99%

The Modal Expression of Necessity in English for Tourism

Radovanović¹

2020

ESP Today

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Media Contributions to a Chesapeake Bay Watershed Collective Identity? A Tale of Three Cities

Cui

Dillard

Pinto

et al. 2022

Environmental Management

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Although collective action is needed to address many environmental challenges, it cannot proceed in the absence of collective identity. The current study sought to address the question of whether or not a collective identity exists among residents of the Chesapeake Bay Watershed and, if so, what it might look like. The raw data were news stories drawn from local papers published in municipalities located at the headwaters of the Susquehanna River, midway down the Susquehanna, and where the river meets the bay. Computerized content analysis assessed the frequency with which the Chesapeake Bay and watershed were mentioned alongside a set of keywords thought to represent different facets of identity (e.g, agriculture, shing, swimming). The results showed substantial variation in frequency across time and place, but, low absolute levels of coverage of the bay and the watershed. Multidimensional scaling revealed different structures to collective identity as a function of place. These differences in content may be attributable to varying demographic and environmental characteristics. Proximity to the bay may partially explain some of these differences, but, to the extent that a collective watershed identity exists at all, it is complex and heterogeneous.

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The Content and Focus of Brand Communications in the Ukrainian Organic Market

Nihmatova¹

2022

SEMI

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Purpose. The purpose of this article is to study the implementation of brand communications in the Ukrainian organic market as represented in social media. Design/methodology/approach. The materials of the research are marketing (text) messages contained on the official Facebook pages of two certified Ukrainian organic egg producers. Marketing messages were collected for the period from February 31, 2018 to December 29, 2021 (or about 3 years) and studied based on the theoretical principles of brand communication in social media in the organic market and using the quantitative method of corpus linguistics (employing corpus analysis toolkit AntConc software for text analysis). Corpus linguistics helps to reveal objective, quantitative relationships between words, and their frequency in text messages on the official Facebook pages of organic egg producers, that is making it possible to uncover the main focus of these messages. Findings. The results of the study show that the content of brand communications is based on the multifaceted value of organic products, as indicated by the use of a set of motives in marketing messages that may encourage Ukrainian consumers to be inclined to buy organic. The focus of marketing information is primarily directed on gastronomic hedonism and is more product-centered, with the description of the benefits of egg consumption for human health. Ukrainian organic egg producers communicate the nutritional and taste characteristics of products, but not the environmental component of production, including animal care. Practical implications. The information about the chickens and their welfare is present in marketing messages, but it is not at the core of the implementation of brand communications, and therefore consumers may perceive such products as a good choice for their health, rather than ethically sound choices from the standpoint of animal welfare and care for the environment. However, according to Ukrainian scholars, the ecological dimension of organic production and organic products is a competitive advantage in the food market and the most important motive for the consumption of organic products than their hedonistic advantages. This is important both from the point of view of differentiating organic from other eco-labelled products, which compete with organic in the food market, and to teaching consumers to distinguish organic from non-organic. Thus, our recommendation to organic egg producers is to pay more attention to informing the target audience about the production certification and labelling because it will assure consumers of the high quality and unique value of organic products. Originality/value. This study fills the research gap in Ukraine by having examined the content and focus of brand communications in the Ukrainian organic market, their correspondence with the motives of Ukrainian consumers and the recommendations of scientists and practitioners in the field. This study identified not only the topics of brand communications of organic egg producers but also the focus of producers on conveying certain values to the consumer, which does not fully cover the organic values.

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Persuading consumers: The use of conditional constructions in British hotel websites

Cited by 3 publications

References 41 publications

The Modal Expression of Necessity in English for Tourism

The Modal Expression of Necessity in English for Tourism

Media Contributions to a Chesapeake Bay Watershed Collective Identity? A Tale of Three Cities

The Content and Focus of Brand Communications in the Ukrainian Organic Market

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