Persuasion and Pragmatism: A Higher Goal for Christian Instructors

Abstract

This article examines the current trend of a pragmatic approach to teaching persuasion in business education and recommends the use of classical and Christian sources to teach persuasion to business students. This discussion of the combined merits of Plato, Aristotle, and Augustine’s insights on rhetoric and ethics also provides four practical pedagogical suggestions for helping students to persuade in business ethically.