Persuasive Design for Sustainable Mobility

Abstract

With the rise in need of sustainable mobility, persuasive design interventions holdan important place and have become an active research field in recent years. This paper aims to identify the problems faced by the people in using sustainable modes for daily travel and provide a solution to persuade people to choose sustainable transport options over private transport by using persuasive strategies on a personalized level. Data collection was carried out through a questionnaire filled by 90 participants and was tested using SPSS. Seven persuasive strategies have been used in designing a conceptual application prototype which has been further evaluated using Heuristic Analysis and Retrospective Think Aloud Protocol.The prototype classifies the persuasive strategies used for changing the behaviour in the domain of sustainable mobility while keeping in mind tailor-made features for the COVID-19 pandemic situation.