“…Each of the independent subreddits (as of January 2021, there are over 2,620,000, cf. https://backlinko.com/reddit-users) has its own motives, goals, and functions ranging from informative to purely entertaining, and each is subject to independent analysis (e.g., Dayter & Messerli, 2021; Dynel, 2020a, 2020b; Dynel & Poppi, 2019, 2020), while no sweeping socio-cultural generalizations should be made about the numerous communities (whose individual demographies cannot possibly be discovered) or the totality of users operating on Reddit. The only generalization that can be made about this platform is that all subreddits hinge on user-generated content (whether original or reposted) that must follow the jointly negotiated rules holding for a given subreddit; each item can be duly commented on, upvoted (or downvoted) and given awards, whereby Redditors generate their Reddit “karma” across the subreddits on which they are active (see Dynel & Poppi, 2019; Kilgo et al, 2018; Massanari, 2015).…”