2023
DOI: 10.1016/j.appet.2022.106433
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Persuasive packaging? The impact of packaging color and claims on young consumers’ perceptions of product healthiness, sustainability and tastiness

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Cited by 33 publications
(20 citation statements)
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“…The characteristic anthocyanins in black wheat may also increase darkness. Flour of Yunhei 14207 may gain popularity among modern consumers, given the association of light blue color with warmth, healthiness, and sustainability (Hallez et al., 2023).…”
Section: Resultsmentioning
confidence: 99%
“…The characteristic anthocyanins in black wheat may also increase darkness. Flour of Yunhei 14207 may gain popularity among modern consumers, given the association of light blue color with warmth, healthiness, and sustainability (Hallez et al., 2023).…”
Section: Resultsmentioning
confidence: 99%
“…The media categories 3-6 were selected to depict maximum diversity of social marketing, public information, media advocacy and public policy campaigns launched across U.S. geographic locations, and depicted racial, ethnic and gender diversity [28]. We developed an initial list of codes using preexisting categories of visual elements found in advertising and social marketing research for composition (i.e., image, slogan, setting and colors) [19,29,[51][52][53][54][55]. Then, we conducted a latent analysis to determine the implied meaning using emergent codes generated from the media content [37,47].…”
Section: Coding Methodologymentioning
confidence: 99%
“…Taglines and slogans are "phrases singled out for emphasis in advertisements" that seek to communicate a brand's distinctive identity, establish an emotional connection and reflect a need or benefit [16]. Taglines and slogans emphasize one or more textual messages and are often combined with graphics (i.e., images, colors, culturally relevant symbols and icons) or audio (i.e., jingles or music) to build brand awareness, memorability, trust and loyalty to influence a target audience's knowledge, attitudes, beliefs, intentions, values and behaviors [17][18][19][20][21][22][23].…”
Section: Persuasive Communications Used In Media Campaignsmentioning
confidence: 99%
“…(1) This study innovatively introduces the concept of visual crowding in psychology into packaging research. Previous scholars have either studied consumers' buying intention from a single element of packaging (Argo and White, 2012; Mai et al ., 2016; Lotte et al ., 2023) or used the term “white space” to discuss the impact of aesthetic design of packaging on consumers (Pracejus et al ., 2006; Kwan et al ., 2017; Wu, 2018). While less white space may lead to visual crowding, visual crowding is not the same as less white space.…”
Section: Introductionmentioning
confidence: 99%
“…With the development of economy and the progress of marketing, packaging has become an important way to promote products (Jacoby et al ., 1974; Lotte et al ., 2023). It is also an important source for consumers to obtain product information (McDaniel and Baker, 1977).…”
Section: Introductionmentioning
confidence: 99%