“…Moreover, these factual clues can be complemented by careful content analyses of campaign speeches. Several studies have shown that addresses, letters, diplomatic communiques, press interviews, and debate transcripts can revel important aspects of a politician's cognitive style and motivational disposition (e.g., Gottschalk, Uliana, & Gilbert, 1988; Hermann, 1980; Tetlock, 1983;Winter, 1982Winter, , 1987Zullow & Seligman, 1990). These personality factors often have grave consequences for an incumbent's policy and performance activities.…”