Pestel Analysis and the Porter's Five Forces

Abstract

Strategic model analysis is required in a continuously changing environment where businesses must respond and fulfill the Sustainable Development Goals. These models must cover all the variables that can affect the environment for doing business within an industry. For this reason, it is proposed to create a sectoral analysis model that integrates the PEST and Porter's five forces analysis. The purpose of this qualitative research is to validate the relevance of the proposed model. The research is carried out based on the perception of a sample of students from the business administration program of the Politecnico Grancolombiano University in Colombia which used the application model proposed during the period 2020-2021. The authors found that with an average rating of 4.48 out of 5, the group of respondents positively values the usefulness of the model proposed.

Expertise in Coach Development: The Need for Clarity

“…To endeavour to understand the epistemological position, voids and degree of coherence throughout a system, a deeper understanding of the political, economic, social, technological, legal and environmental [46] factors may serve to exemplify the true levels of coherence and integration between coach development, coaching and the practitioner workforce [47]. It is important to consider how this applies practically to real-world settings, for instance, a sporting organisation may choose to conduct a research project auditing the coherence and integration of the workforce's epistemological position from top-down and bottom-up standpoints.…”

Feasibility of Establishing Operational Budgeting in Iraqi Public Universities

“…PESTEL stands for political, economic, social, technological, environmental, and legal factors (Wajid and Zafar 2021). The PESTEL model has the following two primary functions for the organisation: 1-identifying the organisation's internal environment and 2-providing data and information that enables the organisation to predict the situations and conditions it will face in the future (Martinez-Contreras et al 2022). PESTEL analysis is a prerequisite analysis that should be used in strategic management and includes collecting and depicting information about internal and external factors.…”