PESTEL Analysis of the Photovoltaic Market in Poland—A Systematic Review of Opportunities and Threats

Abstract

In recent years, Poland has implemented substantial changes to its energy mix, resulting in an increased proportion of energy production from photovoltaics (PV). However, the photovoltaic energy market’s development is determined by several factors, and still requires further analysis. Therefore, the study’s main objective was to comprehensively understand the PV phenomenon and its development in Poland. Furthermore, a PESTEL analysis was undertaken to assess the macroeconomic context of the photovoltaic industry in Poland. A systematic literature review methodology was employed to achieve this. The study’s principal findings identified a number of pivotal opportunities and barriers to PV development. The environmental benefits of CO₂ reduction and the economic advantages, including cost savings and subsidies, were identified as significant opportunities, as were social acceptance and enhanced energy security. However, obstacles to progress include outdated grid infrastructure, high investment costs, environmental concerns during the PV lifecycle, and political uncertainties. Technical challenges like grid stability and high battery costs also impede growth. Potential strategies for improvement involve better public awareness campaigns, enhanced self-consumption through storage systems, and optimised system placement. Addressing these factors could transform current neutral aspects into either opportunities or threats for PV deployment.