This article presents a methodical review of the literature focusing on the relationship between quality and internationalization. The authors have formulated a research query for the literature review: How do quality and internationalization interrelate? Upon scrutinizing the research articles that closely align with the topic, it was noted that within the realm of quality and internationalization, there exists an inseparable nexus between globalization and competitiveness. Through an examination of the literature, it was deduced that two distinct perspectives exist concerning internationalization and quality. The PESTEL analysis recognized various classifications of elements, with the principal ones being economic, social, and legal factors, leading to the affirmation that each set of elements in the PESTEL analysis is interconnected with quality assurance.