Driven by potentially photo-electro-magnetic functionality, Bi-containing Aurivillius-type oxides of binary Bi4Ti3O12-BiFeO3 system with a general formula of Bin+1Fen−3Ti3O3n+3, typically in a naturally layered perovskite-related structure, have attracted increasing research interest, especially in the last twenty years. Benefiting from highly structural tolerance and simultaneous electric dipole and magnetic ordering at room temperature, these Aurivillius-phase oxides as potentially single-phase and room-temperature multiferroic materials can accommodate many different cations and exhibit a rich spectrum of properties. In this review, firstly, we discussed the characteristics of Aurivillius-phase layered structure and recent progress in the field of synthesis of such materials with various architectures. Secondly, we summarized recent strategies to improve ferroelectric and magnetic properties, consisting of chemical modification, interface engineering, oxyhalide derivatives and morphology controlling. Thirdly, we highlighted some research hotspots on magnetoelectric effect, catalytic activity, microwave absorption, and photovoltaic effect for promising applications. Finally, we provided an updated overview on the understanding and also highlighting of the existing issues that hinder further development of the multifunctional Bin+1Fen−3Ti3O3n+3 materials.