Herein, a novel cationic peptide gemini amphiphile containing diacetylene motifs (DA P) is presented, which self-assembles into novel tadpole- and bola-shaped nanostructures at low concentrations and nanofibers at higher concentrations. Interestingly, the DA P assemblies can be polymerized into a fluorescent red phase but only during incubation with HeLa cells, most likely owing to the reorganization of the diacetylene chains of DA P upon interaction with the cell membrane. The red-fluorescent polymerized DA P assemblies can serve as a novel cell imaging probe. However, only vesicles, tadpole- and bola-shaped DA P assemblies can be translocated into HeLa cells, whereas the nanofiber-like DA P assemblies are trapped by the cell membranes and do not enter the cells. Hence, morphology-dependent cell imaging is observed.