2020
DOI: 10.26717/bjstr.2020.26.004357
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Pharmaceutical and Cosmeceutical Marketing and Advertising in Malaysia: An Overview of Current Governing Laws and Regulations

Abstract: The pharmaceutical business of Malaysia has been encountering dynamic development throughout the years. Sales and advertising need obligations of pharmaceutical organizations to spread the product information and materials through a precise regulatory pathway of advancing the sales of products. The pharmaceutical manufacturing hub in Malaysia is under the supervision of the Ministry of Health (MoH) of Malaysia. An execution of various laws and the establishment of regulating authorities have been done to gover… Show more

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Cited by 3 publications
(2 citation statements)
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“…The Act also highlights the significance of education campaigns and rehabilitation programs for addressing the demand-side problems related to drug usage. Law enforcement authorities aim to develop a comprehensive strategy for drug prevention and treatment by working collaboratively with a range of partners, including NGOs, healthcare professionals, and community leaders [24].…”
Section: Discussionmentioning
confidence: 99%
“…The Act also highlights the significance of education campaigns and rehabilitation programs for addressing the demand-side problems related to drug usage. Law enforcement authorities aim to develop a comprehensive strategy for drug prevention and treatment by working collaboratively with a range of partners, including NGOs, healthcare professionals, and community leaders [24].…”
Section: Discussionmentioning
confidence: 99%
“…Mass media, particularly digital platforms; TV and internet ads, have had a considerable impact on people's adoption of a healthy lifestyle as confirmed in various studies (Etemad K, Ebrahimi P, Azimi H, Lotfi M, Nojomi M. A., 2016;Huang L, Mehta K, Wong M., 2011). However, the survival of the current market is severe because large numbers of manufactures compete with various kinds of products and services (Hassali, Mohamed & Shakeel, Sadia., 2020). An effective strategy in product positioning can improve business sales (Ertemel, Adnan Veysel & Ammoura, Ahmad, 2019).…”
Section: Introductionmentioning
confidence: 99%