Pharmacists' Attitudes Toward Product-Specific Television Advertising of Prescription Drugs

Amonkar, Mayur M.; Lively, Buford T.

doi:10.3109/j058v11n02_02

Cited by 2 publications

(3 citation statements)

References 3 publications

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“…1,[5][6][7][8]11 Pharmacy students' attitudes toward DTCA further help delineate both the positive and negative impacts of DTCA. Pharmacy students in this study perceived a value of DTCA in encouraging patients to take a more active role in their health care and promoting treatment of under-treated disease conditions.…”

Section: Discussionmentioning

confidence: 99%

“…Physicians and pharmacists have listed improved communications with their patients and increased awareness about medical conditions and available treatment options as positive impacts of DTCA. 1,2,[5][6][7] However, physicians and pharmacists have expressed concerns over DTCA misleading patients, promoting inappropriate prescribing, and creating unrealistic expectations of drugs. 1,2,[5][6][7] Health care providers have also expressed concerns that information presented in DTC advertisements may not be balanced and may confuse patients about the appropriateness and effectiveness of advertised treatment options.…”

Section: Introductionmentioning

confidence: 99%

“…1,2,[5][6][7] However, physicians and pharmacists have expressed concerns over DTCA misleading patients, promoting inappropriate prescribing, and creating unrealistic expectations of drugs. 1,2,[5][6][7] Health care providers have also expressed concerns that information presented in DTC advertisements may not be balanced and may confuse patients about the appropriateness and effectiveness of advertised treatment options. 2,5,8 Patients' requests for specific brand name drugs are fulfilled even though less expensive and equally effective alternatives are available.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Pharmacy Students' Knowledge, Attitudes, and Evaluation of Direct-to-Consumer Advertising

Naik¹,

Borrego²,

Gupchup³

et al. 2007

Am J Pharm Educ

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Objectives. To assess pharmacy students' knowledge, attitudes, and evaluation of direct-to-consumer advertising (DTCA). Methods. A cross sectional, self-administered, 106-item survey instrument was used to assess first, second, and third professional year pharmacy students' knowledge about DTCA regulations, attitudes toward DTCA, and evaluation of DTC advertisements with different brief summary formats (professional labeling and patient labeling) and in different media sources (print and television). Results. One hundred twenty (51.3%) of the 234 students enrolled participated in the study. The mean percentage knowledge score was 48.7% 6 12.5%. Based on the mean scores per item, pharmacy students had an overall negative attitude toward DTC advertisements. Students had an overall negative attitude toward television and print advertisements using the professional labeling format but an overall positive attitude toward the print advertisement using the patient labeling format. Conclusions. Lectures discussing DTC advertising should be included in the pharmacy curriculum.

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Section: Discussionmentioning

confidence: 99%