Soap applications for cleaning and personal care have been used for more than 4000 years, dating back to the pharaonic period, and have widely proliferated with the appearance of synthetic surfactants a century ago. Synthetic surfactants used to make macro-micro-nano-emulsions and foams are used in laundry and detergency, cosmetics and pharmaceuticals, food conditioning, emulsified paints, explosives, enhanced oil recovery, wastewater treatment, etc. The introduction of a multivariable approach such as the normalized hydrophilic–lipophilic deviation (HLD N) and of specific structures, tailored with an intramolecular extension to increase solubilization (the so-called extended surfactants), makes it possible to improve the results and performance in surfactant–oil–water systems and their applications. This article aims to present an up-to-date overview of extended surfactants. We first present an introduction regarding physicochemical formulation and its relationship with performance. The second part deals with the importance of HLD N to make a straightforward classification according to the type of surfactants and how formulation parameters can be used to understand the need for an extension of the molecule reach into the oil and water phases. Then, extended surfactant characteristics and strategies to increase performance are outlined. Finally, two specific applications, i.e., drilling fluids and crude oil dewatering, are described.