A theoretical description of the lamellar-in-lamellar self-assembly of binary A-b-͑B-b-A͒ m -b-B-b-A multiblock copolymers in the strong segregation limit is presented. The essential difference between this binary multiblock system and the previously considered C-b-͑B-b-A͒ m -b-B-b-C ternary multiblock copolymer system is discussed. Considering the situation with long end blocks, the free energy of the lamellar-in-lamellar self-assembled state is analyzed as a function of the number k of "thin" internal lamellar domains for different numbers m of repeating ͑B-b-A͒ units and different values of the Flory-Huggins AB interaction parameter. The theoretical predictions are in excellent agreement with the available experimental data.