2010
DOI: 10.1111/j.1548-1425.2010.01265.x
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Phatic labor, infrastructure, and the question of empowerment in Cairo

Abstract: In this article, I draw on ethnographic research in Cairo to analyze outcomes of Egyptian women's practices of sociality. In Cairo, “phatic labor” creates a social infrastructure of communicative channels that are as essential to economy as roads, bridges, or telephone lines. Projects to empower Egyptian women via finance made these communicative channels visible as an economic infrastructure for projects oriented around the pursuit of profit. A social infrastructure that had functioned as a kind of semiotic c… Show more

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Cited by 315 publications
(182 citation statements)
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References 48 publications
(43 reference statements)
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“…Each of these strategies could easily serve as an example of Prahalad's Bottom of the Pyramid approach: leveraging poor people's networks to generate new revenue streams while at the same time alleviating poverty by expanding access to financial services (Elyachar, 2010;Roy, 2010). However, mobile money complicates this perspective, since here the poor are neither producers nor consumers.…”
Section: Making New Expertise: Business Models and Poor People's Pracmentioning
confidence: 99%
See 1 more Smart Citation
“…Each of these strategies could easily serve as an example of Prahalad's Bottom of the Pyramid approach: leveraging poor people's networks to generate new revenue streams while at the same time alleviating poverty by expanding access to financial services (Elyachar, 2010;Roy, 2010). However, mobile money complicates this perspective, since here the poor are neither producers nor consumers.…”
Section: Making New Expertise: Business Models and Poor People's Pracmentioning
confidence: 99%
“…Once they do so, that payments space can then function as 'infrastructure' for various other projects -here, for providing access to banking and financial services to the world's poor. And that imagined infrastructure can be commoditised, or made into a free good; it can be privatised, or made into a global commons (Elyachar, 2010).…”
Section: Making New Services: Stories Metrics Formatsmentioning
confidence: 99%
“…Simultáneamente, desde la industria financiera y la discusión global sobre políticas de desarrollo, una creciente atención se ha comenzado a dedicar a asuntos como educación financiera, infraestructuras de pago y nuevos productos bancarios dirigidos a aquellos que están en la base de la pirámide (Collins et al, 2009). El presente artículo contribuye a la creciente literatura situada en la intersección de estas dos trayectorias, en donde la atención se orienta al estudio de la creciente industria de servicios y políticas financieras orientadas a usuarios previamente excluidos de las finanzas formales (Elyachar, 2010;Guérin et al, 2013;Langley, 2014;Maurer, 2012;Ossandón, 2012). Los estudios sociales existentes sobre las "low finance" o finanzas domésticas pueden clasificarse en dos tipos.…”
Section: Introductionunclassified
“…These analyses share a common concernand provocative insight-about the forms of hierarchical affiliation that organize kinship relatedness, as well as certain forms of economic sociality that have been influenced by the modern corporation (Marcus 2005;Marcus and Hall 1992;Yanagisako 2002) and present-day market participation (McKinnon 2001;Schuster 2015;Shever 2012). Anthropologists working across questions of value and relatedness have documented novel sites of kinship production that are emerging alongside new economic arrangements, from family-oriented entrepreneurial subjects (Elyachar 2010;Freeman 2014) to the 'brotherhood of Freemason sisters' (Mahmud 2014) in Italian masonic lodges. Our focus on materiality sets these forms of social organization in motion, showing how they are constructed and fall apart in everyday practice.…”
Section: Why Materiality? the Matter Of Politics And Valuementioning
confidence: 99%