This paper explores the security issues of smart devices in IoT environments and proposes solutions to enhance end-user protection. A qualitative approach, including a comprehensive literature review, was used to identify key security issues and best practices. Key vulnerabilities in IoT device security include insecure communication channels, weak authentication mechanisms, outdated firmware and software, and a lack of standardized security protocols. Current security practices among end-users show limited awareness and inconsistent implementation. Recommendations include adopting universal security standards, enhancing user education through regular programs, promoting advanced security tools like multi-factor authentication, and simplifying device management with user-friendly interfaces. This paper offers a comprehensive analysis of IoT security issues and practical recommendations to create a safer IoT ecosystem, ensuring technological advancements do not compromise user security.