We investigate supersymmetric scenarios in which neutrino masses are generated by effective d = 6 operators in the Kähler potential, rather than by the standard d = 5 superpotential operator. First, we discuss some general features of such effective operators, also including SUSY-breaking insertions, and compute the relevant renormalization group equations. Contributions to neutrino masses arise at low energy both at the tree level and through finite threshold corrections. In the second part we present simple explicit realizations in which those Kähler operators arise by integrating out heavy SU(2) W triplets, as in the type II seesaw. Distinct scenarios emerge, depending on the mechanism and the scale of SUSY-breaking mediation. In particular, we propose an appealing and economical picture in which the heavy seesaw mediators are also messengers of SUSY breaking. In this case, strong correlations exist among neutrino parameters, sparticle and Higgs masses, as well as lepton flavour violating processes. Hence, this scenario can be tested at highenergy colliders, such as the LHC, and at lower energy experiments that measure neutrino parameters or search for rare lepton decays.