Philanthropic Fundraising of Higher Education Institutions: A Review of the Malaysian and Australian Perspectives

Abstract

Currently, higher education institutions are facing rapidly rising costs and limitations in governmental funding. Accordingly, higher education institutions need sustainable forms of funding to operate effectively and remain competitive. In their attempts to identify causes and initiatives, world universities have paid more attention to philanthropic support. In their effort to raise funds, many institutions have grappled with questions of why donors give and what motivates donors to give. To address these questions, scholars must consider the influence of demographic and socio-economic characteristics, as well as internal and external motivational parameters on successful giving behaviour. However, much more attention has been paid to universities in Western countries and the United States. This study aims to review the factors influencing organizational philanthropic fundraising success and to gain an understanding of factors affecting donors' giving decisions and perceptions of giving. This work focuses on donors' giving to Malaysian and Australian public universities.

Open Praxis vol. 11 issue 2

“…Philanthropic fundraising is an approach that is widely used in the higher education sector, which constantly endures cost-related barriers and limitations in government aid received (Rohayati, Najdi & Williamson, 2016). As a result, constantly seeking funding from multiple sources is a strategy employed to ensure sustainability and competitiveness (Rohayati, Najdi & Williamson, 2016), as in the case of Pratham Books. Thus, financial sustainability is highly critical to OER organizations.…”

Philanthropic Fund Raising for Higher Education

“…Detailed data on the giving habits of Malaysians are not available though. Limited number of studies shows that 71.8% of Malaysians would like to contribute to religious causes, while 23.9% would like to donate to education (Rohayati et al, 2016;Bustamy et al, 2002).…”

Kesediaan Graduan Baharu Mendanai Pengoperasian Universiti

“…Memandangkan isu tersebut baharu, maka kajian untuk mengenal pasti faktor-faktor yang mempengaruhi kesediaan menyumbang amat penting. dua teori penting dibincangkan dalam kalangan pengkaji bagi mengenal pasti faktor kejayaan sumbangan ini iaitu teori sistem dalam kepimpinan organisasi dan teori pertukaran sosial (Rohayati et al 2016). Teori sistem merujuk kepada tahap keupayaan organisasi untuk menyesuaikan diri dengan cepat terhadap perubahan dalam persekitaran luaran yang berlaku.…”