“…For instance, commercials associated with a source of high credibility are rated as more truthful and believable, compared to commercials associated with low credibility source (Moore, Hausknecht, & Thamodaran, 1986). So, extending on the findings about labeling, that is, context effects, and extant research about effects of source credibility, we tested potential effects of sources' credibility and its' varying levels on profoundness evaluations of bullshit, as this has not yet been empirically examined (Ilić & Damnjanović, 2021a, 2021b).…”