Dedicated to Prof. Masaaki Yoshifuji on the occasion of his 75th birthdayThe trans bromide of 2,2-dibromo-1-(2,4,6-tri-t-butylphenyl)-1phosphaethene (Mes*P=CBr 2 ; Mes* = 2,4,6-tBu 3 C 6 H 2 ) can be successfully substituted with an aryl group by using a palladium version of the Kumada-Tamao-Corriu cross-coupling process. Predominant formation of the 2-aryl-2-bromo-1-phosphaethene [(Z)-Mes*P=C(Br)Ar] required suitable conditions including optimization of the ancillary phosphine ligand, thereby retarding the dual elimination of bromides leading to phosphaalkyne (Mes*C P). The 2-aryl-2-bromo-1-phosphaethenes hold promise as versatile synthons for functional p-conjugated molecules, and stereospecific transformations of the bromine atom by halogen-metal exchange and palladium-catalyzed arylations were demonstrated.[a] Prof.