The eukaryotic initiation factor (eIF) 4GI gene locus (eIF4GI) contains three identified promoters, generating alternately spliced mRNAs, yielding a total of five eIF4GI protein isoforms. Although eIF4GI plays a critical role in mRNA recruitment to the ribosomes, little is known about the functions of the different isoforms, their partner binding capacities, or the role of the homolog, eIF4GII, in translation initiation. To directly address this, we have used short interfering RNAs (siRNAs) expressed from DNA vectors to silence the expression of eIF4GI in HeLa cells. Here we show that reduced levels of specific mRNA and eIF4GI isoforms in HeLa cells promoted aberrant morphology and a partial inhibition of translation. The latter reflected dephosphorylation of 4E-BP1 and decreased eIF4F complex levels, with no change in eIF2␣ phosphorylation. Expression of siRNA-resistant Myc-tagged eIF4GI isoforms has allowed us to show that the different isoforms exhibit significant differences in their ability to restore translation rates. Here we quantify the efficiency of eIF4GI promoter usage in mammalian cells and demonstrate that even though the longest isoform of eIF4GI (eIF4GIf) was relatively poorly expressed when reintroduced, it was more efficient at promoting the translation of cellular mRNAs than the more highly expressed shorter isoforms used in previous functional studies.Translational control plays a critical role in overall gene expression, allowing the rapid and reversible stimulation of protein synthesis from preexisting mRNAs, the fine-tuning of protein expression levels, and in some cases the production of proteins at specific sites in the cell (reviewed in reference 37). Eukaryotic protein synthesis comprises three stages: initiation, elongation, and termination. The initiation phase refers to the binding of the ribosomal subunits to the mRNA and positioning of the subunits at the first codon of the mRNA open reading frame. Several eukaryotic initiation factors (eIFs) are required for this process, and in most cases, initiation determines both the rate of translation of individual mRNAs and the overall rate of protein synthesis (17,19,32,36). The inappropriate expression of several initiation factors has been noted for a number of diseases and cancers (1, 34), and the improper recruitment of mRNAs to the ribosome may also play a role in the deregulation of gene expression.The multidomain factor eIF4G, expressed as two isoforms in mammalian cells sharing 46% identity at the amino acid level (eIF4GI/II), plays an essential role in mRNA recruitment by acting as a molecular focal point upon which the translation initiation complex is assembled to bring together the mRNA and the ribosome. eIF4G is part of the eIF4F complex (17, 36), which also comprises the mRNA cap-binding protein (eIF4E) and an ATP-dependent RNA helicase activity (eIF4A, in concert with eIF4B). The yeast, wheat, and mammalian homologs bind to RNA in a sequence-independent manner (6, 28, 30), although mammalian eIF4G also binds specifically to...