“…Therefore, the epimerization of the methyl group at C‐13 of compounds 1b , 2b and 3b , respectively, was not observed and no competition with deactivation pathways occurred. A similar behavior has been early observed for 3‐acyl estrone derivatives (39). On the other hand, epimerization of compounds 1a , 2a and 3a to photoproducts 1c , 2c and 3c , respectively, is due to the non‐planarity of the arylsulfonyl group with the benzene moiety disfavoring the intramolecular hydrogen bonding between the thionyl group and the hydroxyl group.…”