Derivatives of 2‐(2′‐hydroxy‐5′‐dimethylaminobenzyl)‐4,6‐dimethylamino‐1,3,5‐triazine were synthesized by an original multistep protocol that afforded, after quaternization of the N,N‐dimethylaminobenzyl moiety, water‐soluble fluorescent dyes. These fluorophores exhibited excited‐state intramolecular proton transfer and large Stokes shifts (ΔSS > 10000 cm–1). The phenol residue was masked by an enzyme‐labile protecting group based on self‐immolative para‐hydroxybenzyl alcohol. Lipases were used to unveil the fluorescence under physiological conditions (phosphate‐buffered saline, pH 7.2) without aggregation or precipitation of the fluorescent dyes.