Three catalytic oxidation reactions have been studied: The ultraviolet (UV) light induced photocatalytic decomposition of the synthetic dye sulforhodamine B (SRB) in the presence of TiO(2) nanostructures in water, together with two reactions employing Au/TiO(2) nanostructure catalysts, namely, CO oxidation in air and the decomposition of formaldehyde under visible light irradiation. Four kinds of TiO(2) nanotubes and nanorods with different phases and compositions were prepared for this study, and gold nanoparticle (Au-NP) catalysts were supported on some of these TiO(2) nanostructures (to form Au/TiO(2) catalysts). FTIR emission spectroscopy (IES) measurements provided evidence that the order of the surface OH regeneration ability of the four types of TiO(2) nanostructures studied gave the same trend as the catalytic activities of the TiO(2) nanostructures or their respective Au/TiO(2) catalysts for the three oxidation reactions. Both IES and X-ray photoelectron spectroscopy (XPS) proved that anatase TiO(2) had the strongest OH regeneration ability among the four types of TiO(2) phases or compositions. Based on these results, a model for the surface OH group generation, absorption, and activation of molecular oxygen has been proposed: The oxygen vacancies at the bridging O(2-) sites on TiO(2) surfaces dissociatively absorb water molecules to form OH groups that facilitate adsorption and activation of O(2) molecules in nearby oxygen vacancies by lowering the absorption energy of molecular O(2). A new mechanism for the photocatalytic formaldehyde decomposition with the Au/TiO(2) catalysts is also proposed, based on the photocatalytic activity of the Au-NPs under visible light. The Au-NPs absorb the light owing to the surface plasmon resonance effect and mediate the electron transfers that the reaction needs.