The ABCs of empirical chemical kinetics are highlighted from the scratch. Aspects of dynamics regarding charge carrier trapping and recombination are essential part of this discussion. The effect of imposition of external constrains such as temperature of the reactivity solution, concentration of the subject compound, intensity and wavelength of light on photocatalytic degradation system is emphasised. Because of the crucial position of light intensity in heterogeneous photocatalysis, the principles of operation of important chemical actinometric systems are presented.