This present study comes in addition to overcome the problems of separation of fine particles of TiO 2 in heterogeneous photocatalysis after treatment. It aims to show the potential for using titaniferous sand as a new semiconductor under solar irradiation. The photocatalytic efficiency of this titaniferous sand was tested on a pesticide (Azadirachtin). A tubular photocatalytic reactor with recirculation of the polluting solution was designed for the elimination of the pesticide in an aqueous solution. Before its use as a photocatalyst, the titaniferous sand has undergone a specific treatment that consists of calcination at 600˚C followed by extraction of the calcined natural organic materials, which can interfere with the measurement of analytical parameters such as COD. The titaniferous sand was also characterized by X-ray fluorescence spectroscopy (XRF). XRF analyses have shown that TiO 2 is predominant in the titaniferous sand with a percentage that has been estimated at 46.34%. The influence of various experimental parameters such as the flow rate of the polluting solution, the concentration of titaniferous sand, the presence of oxygen and the intensity of the overall rate of sunshine, was studied to optimize the photocatalytic degradation of the pesticide. The results showed that the highest removal rate (70%) was observed under the following conditions: a pH of 6, a titaniferous sand concentration of 150 g/L, a flow rate of 0.3 mL/min, and a sunshine rate of 354 W/m 2 and in the presence of atmospheric oxygen. Under these experimental conditions, the rate of photodegradation of the pesticide follows the pseudo first order kinetic model of Langmuir Hinshelwood with a coefficient of determination R 2 of 0.9869 and an apparent rate constant of 0.0029 min −1 . The results clearly demonstrated the potential of titaniferous